Big Brothers Big Sisters of the Central Piedmont, which creates long-lasting, meaningful mentoring relationships for youth, rolled out a new brand look to remain relevant and make an impact in Guilford and Randolph counties through mentoring.

Across the country, volunteerism and brand recognition is declining, especially among younger generations. In Guilford and Randolph Counties, more than 100 children are waiting to be matched through Big Brothers Big Sisters of the Central Piedmont. We know that the need is urgent. Every day, we hear stories about what youth are facing in our communities, and we know that having a Big Brother or Big Sister can help youth navigate those challenges.

Throughout the next year, Big Brothers Big Sisters of the Central Piedmont will use the modernized brand look to be more relevant and communicate the sense of urgency to recruit more Bigs.

The new logo is a powerful symbol of the real-life match, and the ongoing, powerful relationships between Big Brothers Big Sisters parents/guardians, the volunteer (“Big”), and the youth (“Little”). It was designed to represent the role of Little Brothers and Little Sisters in a mentoring relationship, and to appeal to every generation.